Rehearsal Reimagined

MyJAMS develops research-backed rehearsal and performance technologies for musicians, educators, and creative partners. Our responsive virtual bandmates listen, adapt, and coordinate with real performers across iPad, XR, Vision Pro, DAW, and installation environments.

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About MyJAMS

Research translation

MyJAMS Ltd was founded to translate the Augmented Reality Music Ensemble research programme into practical rehearsal, training, and immersive performance technologies.

Practice music together

Our systems let performers rehearse with virtual musicians that adapt to timing, interpretation, and musical context, supporting solo practice, ensemble preparation, teaching, and creative production.

Human-AI collaboration

We build AI collaborators for creative rehearsal and performance, combining immersive media, avatar animation, sound generation, and real-time interaction.

Research, Funding and Delivery Network

Selected relationships supporting the research, translation and public application of MyJAMS technologies.

Core Technology

Adaptive Virtual Musicians

Responsive performers that adjust timing and coordination to the person playing, rather than simply replaying fixed tracks.

Natural Timing and Coordination

Performers respond naturally to changes in tempo and interpretation, using research models of synchronisation, temporal adaptation, and ensemble coordination.

Immersive Rehearsal

XR rehearsal environments for iPad, VR, AR, Apple Vision Pro, and multi-user audiovisual spaces.

Responsive Digital Performers

Digital musicians combine AI-assisted avatar animation, sound generation, synchronisation, and interactive performance pipelines.

Connected Rehearsal Tools

Tools that connect mobile rehearsal, XR prototypes, DAW workflows, and physical installations.

Realistic Ensemble Behaviour

Virtual rehearsal systems designed around realistic musical behaviour, social presence, and ensemble practice needs—an approach researchers describe as ecological validity.

Products and Prototypes

Research prototype

iPad Rehearsal Platform

Portable rehearsal with responsive virtual ensemble partners for practice and teaching.

Research prototype

Vision Pro / XR Rehearsal

Immersive rehearsal prototypes that place adaptive musicians into mixed-reality practice spaces.

Available for demonstration

Responsive Virtual Band Members

Virtual performers that coordinate dynamically with a musician’s timing and interpretation.

Research prototype

Multi-User Audiovisual Spaces

Shared rehearsal and performance environments for collaborative music-making in immersive media.

Research prototype

DAW Ensemble Simulation

Plugin workflows for simulating interactive ensemble partners inside music production environments.

Available for demonstration

Avatar Recording Pipeline

Recording, playback, and animation pipelines for expressive virtual musician avatars.

Available for demonstration

100-Metronome Installation

An interactive public installation exploring timing, coordination, and collective rhythm.

Available for demonstration

Museum XR Experiences

Immersive music and heritage experiences for museums, festivals, schools, and public venues.

Impact and Applications

MyJAMS technologies support music education, rehearsal, performance, research, and inclusive participation in collaborative music-making.

Music Education

Ensemble rehearsal support for schools, conservatoires, universities, and independent learners.

Performance and Media

Immersive concerts, interactive audiovisual experiences, virtual performers, and digital production.

Research and HCI

Tools for studying timing, coordination, social interaction, and embodied AI in XR.

Accessibility

New forms of remote, asynchronous, and adaptive participation in ensemble music-making.

Selected Case Studies

Concise examples of how the research and technology have been applied, using outcomes documented by the project.

Research programme

Adaptive Ensemble Rehearsal

User: String-quartet musicians rehearsing without a complete live ensemble.
Problem: Fixed backing tracks cannot respond to changes in a performer's timing and interpretation.
Intervention: ARME paired performers with responsive virtual musicians in augmented rehearsal environments.
Outcome: The programme established the research foundation for MyJAMS' current iPad, XR and adaptive-ensemble demonstrators.

Read about ARME

Public deployment

Kenilworth Revealed

User: Visitors exploring St Mary's Abbey and Abbey Fields.
Problem: Historic characters and reconstructed spaces needed to be presented in their original location.
Intervention: Filmed historical characters and performances were integrated into a 3D AR reconstruction with spatial audiovisual scenes.
Outcome: A public AR visitor experience was launched, followed by guided demonstrations at the May 2026 Living History Afternoon.

View the public case study

Commercial discovery

From Research to Venture

User: The MyJAMS founding team and prospective product partners.
Problem: Academic demonstrators required market evidence and a clearer route towards adoption.
Intervention: ICURe Explore supported stakeholder discovery, followed by strategy and investor engagement through ICURe Exploit.
Outcome: The work refined the commercial strategy and informed progression from research demonstrators towards products.

Read the ICURe update

Build, Pilot, or Exhibit with MyJAMS

We work with educators, musicians, researchers, venues, museums, and creative technology partners on demos, pilots, installations, and applied research collaborations.

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Our Team

Massimiliano Di Luca

Director / Co-Founder

Max is Associate Professor at the University of Birmingham, where he leads the Virtual Reality Lab and is the PI of the ARME Project. At MyJAMS Ltd, Max ensures the scientific rigour and innovation of the technology, guiding its development from experimental prototypes to impactful products.

Diar Abdlkarim

Entrepreneurial Lead / Co-Founder

Diar is a research scientist and prototyping expert with a background in neuroscience and virtual reality, and co-founder of Obi Robotics and Motiondynamics. At MyJAMS Ltd, Diar drives innovation and translation of cutting-edge research into products, working closely with musicians, technologists, and partners to deliver novel rehearsal and performance platforms.

Arindam Dutta

Developer

Arindam is a developer with interests in virtual reality, haptics, UI/UX, and game development. He holds an MSc in Human-Computer Interaction from the University of Birmingham and contributes to the development of MyJAMS’ immersive music technology.

Evguenni Penksik

Engineer

Evguenni is the main software developer on the ARME project, developing real-time graphics and audio-video integration for its immersive ensemble system. He holds an MSc in Computational Neuroscience and Cognitive Robotics from the University of Birmingham and an MEng in Mechanical Engineering from the University of Warwick, with expertise spanning virtual and augmented reality, machine learning, 3D graphics, modelling, and game development.

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Contact Details

Tell us whether you would like to book a demo, discuss a pilot, explore a research collaboration, or develop an installation.

Birmingham, UK