Rehearsal Reimagined

We bring cutting-edge research in immersive technologies to musicians, educators, and creators. Our tools enable musicians to rehearse and perform together — anytime, anywhere — using responsive virtual bandmates and augmented reality.

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About Us

ARME

JAMS LTD was founded to commercialise the award-winning research project Augmented Reality Music Ensemble, developed at the University of Birmingham with support from EPSRC, BBSRC, and industry partners.

Practice music togheter

Our mission is to transform music rehearsal, education, and performance through immersive technologies. Whether you’re a solo artist, a music teacher, or a technology innovator, we provide a platform to rehearse, collaborate, and explore music in new dimensions.

Our vision

To make ensemble music rehearsal accessible, adaptive, and inspiring through immersive technology.

Use Cases

Our platform allows users to rehearse with virtual avatars of musicians that adapt in real-time to the player’s timing and interpretation. Whether you’re a soloist preparing for a quartet, a music teacher looking to enrich practice, or an institution offering immersive learning, ARME scales with your needs.

Music Education

Individual and group practice with adjustable difficulty and feedback.

Professional Rehearsal

Flexibility when in-person rehearsals aren’t possible.

Public Engagement

Interactive installations and experiences for festivals, museums, and schools.

Transforming Rehearsal with Virtual Musicians

JAMS LTD develops immersive music technologies that let musicians rehearse and perform with intelligent, interactive virtual players. Our core innovation stems from the ARME (Augmented Reality Music Ensemble) research programme, combining cutting-edge AI, motion capture, audio processing, and augmented reality to create flexible rehearsal tools for individuals, educators, and institutions.

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Our Team

Massimiliano Di Luca

Massimiliano Di Luca

Scientific Lead / Co-Founder

Massimiliano (Max) Di Luca is Associate Professor at the University of Birmingham, where he leads the Virtual Reality Lab (https://virtualrealitylab.netlify.app) and is the PI of the ARME Project (https://arme-project.co.uk). At MyJAMS Ltd, Max ensures the scientific rigour and innovation of the technology, guiding its development from experimental prototypes to impactful products.

Diar Abdlkarim

Diar Abdlkarim

Entrepreneurial Lead / Co-Founder

Diar is a research scientist and prototyping expert with a background in neuroscience and virtual reality, and co-founder of Obi Robotics (https://www.obirobotics.com), and Motiondynamics (https://motiondynamics.ai). At MyJAMS Ltd, Diar drives innovation and translation of cutting-edge research into products, working closely with musicians, technologists, and partners to deliver novel rehearsal and performance platforms.

Latest Post

Kenilworth Revealed

MyJams contributed to Kenilworth Revealed, an augmented reality project that uncovers the hidden stories of the town. Through interactive technology, visitors can explore history in a new and engaging way.

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Internships at MyJAMS Ltd

We have hosted multiple student internships, giving young researchers and developers the opportunity to contribute to our VR/AR projects. Their creativity and hard work have been vital to shaping MyJAMS technology.

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ICURe Exploit: Taking the Next Step

Building on ICURe Explore, we entered the Exploit phase. This allowed us to refine our strategy, engage with investors, and move closer to delivering JAMS products to musicians and partners worldwide.

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Contact Details

To get in touch, please fill in the form on the right.

Birmingham, UK